For many of our B2B clients, the ability to generate leads via our lead generation marketing is critical . We help businesses design and implement programs that attracts, engages and turns them into strong leads and ultimately sales. Every business is unique and so is our approach.
Lead generation marketing can be divided into 2 stages. Marketing Minds will develop the process across all touch points in each stage and define the messages, calls to action, marketing automation setup and implementation.
1. Lead acquisition process
2. Lead nurturing for conversion
Leads Acquisition
In this first stage of lead generation marketing, we will map out the strategy and approach. This includes evaluating your customer journey and touch-points to identify the right messages that will resonate, the channels and methodology to utilise.
The solution may include a combination of different methods including content marketing, social selling, partnerships, direct approaches, telemarketing, email marketing, marketing automation and much, much more. It’s all part of our marketing services!
Leads Nurturing and Marketing Automation
After the first contact is made, it does not stop there. Often we hear of low conversion rate as companies do not have the right systems in place to follow up and stay top of mind.
With Marketing Minds’ efficient and cost-effective marketing automation tools, businesses will be able to optimise their leads to conversion ratio significantly!
