Which Email Marketing Provider is Right for Your Small Business?

On the go? Listen to a voice recording: Reading time: 6 minutes Published: 2022 | Author: Bonita Burnett The pros & cons of popular email marketing platforms Whether it’s regular newsletters and updates, or automated welcome emails and abandoned cart notifications, most small and medium sized businesses today rely on some form of email and […]

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Digital Marketing Strategy Turns Business Around: Case Study

On the go? Listen to a voice recording: Digital Marketing Strategy Grew a Pet Care Business by 30% When Competitors Struggled The challenge: Furry Friends* are based in Auckland and specialise in grooming dogs and doggie daycare. This business is owned by Sally* who only bought the business from the previous owner only about a

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What Is Digital Marketing?

You may have heard of WeChat but you probably didn’t know that it is now the most heavily used mobile app in China.

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How Digital Strategies Can Take Your Business Full-time

On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bHow-Digital-Strategies-Can-Take-Your-Business-Full-time-Marketing-Minds-Podcastle.ai_.mp3 The Situation: Outside Focus* was a part-time e-commerce website selling specialised outdoor gear. The owner was struggling to transition from part-time to a full-time business. Even with growing sales, the rising costs of online advertising negatively impacted on Outside Focus’ overall profitability. Marketing Minds marketing services

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Latest Advertising Standards for Digital Marketing in New Zealand

You may have heard of WeChat but you probably didn’t know that it is now the most heavily used mobile app in China.

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The Basics of Digital Marketing

On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bThe-Basics-of-Digital-Marketing-Marketing-Minds-Podcastle.ai_.mp3 Reading time: 6 minutes Published: 2018 | Author: Elizabeth Jaray For those small businesses yet to dip their toes into the world of digital marketing, here’s some basic principles to help you kick off on the right foot. Running your own business is hard work. And for

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Can an App Effectively Market Your Business Online?

On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bCan-an-App-Effectively-Market-Your-Business-Online_-Marketing-Minds-Podcastle.ai_.mp3 Reading time: 3 minutes Published: 2017 | Author: Anne Casey You want to effectively market your business online, right? Occasionally I meet businesses that think an app is the way to go. They might mention they have a new app or are considering having one developed for

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Understanding Social Media Marketing

On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bUnderstanding-Social-Media-Marketing-Marketing-Minds-Podcastle.ai_.mp3 Reading time: 8 minutes Author: Anne Casey As a marketing consultant it is becoming more and more common for me to come across companies that are experiencing one of the following scenarios with their social media marketing (namely Facebook and Instagram, with a scattering of Twitter

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Reaching Chinese through Social Media Marketing

On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bReaching-Chinese-through-Social-Media-Marketing-Marketing-Minds-Podcastle.ai_.mp3 Reading time: 4 minutes Published: 2018 | Author: Anne Casey Having worked in social media marketing in both English and Chinese speaking markets, both in New Zealand and overseas, it fascinates me how the Internet of Things (IoT) has developed so quickly. This is also fueled

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MARKETING STRATEGIES AND BRANDING

Marketing Strategies and Branding "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu Brand and Re-branding Whether you have a single brand or multiple brands, ensuring the architecture of the brand is key. A brand is larger than a label. A powerful and strong brand

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