The New Year Naming Debate: The Way Forward for Lunar or Chinese New Year

On the go? Listen to a voice recording: Every year, as the festive season approaches, organisations across Aotearoa (and the world!) grapple with what to call one of the most widely celebrated cultural holidays in our region. And while the intention is often inclusivity, the result has increasingly been confusion and, in many cases, offence. […]

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Inside a High-Performing Multicultural Campaign: Reaching Chinese Audiences in Auckland

On the go? Listen to a voice recording: Auckland’s Chinese-speaking community represents one of the city’s most dynamic and fast‑growing consumer segments. Yet, connecting effectively with this audience takes more than a direct translation of campaign content, it requires cultural understanding, precise targeting, and channel expertise. When one of New Zealand’s leading home improvement brands

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Marketing to the Chinese in NZ: 2026 Calendar

Cross-Cultural Marketing to the Chinese market in NZ The Chinese community continues to be a key portion of new migrants to New Zealand. For businesses looking to strengthen their presence in an increasingly diverse market, recognising the influence and potential of the Chinese population remains essential. Successful cross-cultural marketing begins with a deeper understanding

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Marketing to the Chinese in NZ: 2025 Calendar

Cross-Cultural Marketing to the Chinese market in NZ The Chinese community is part of the fastest-growing ethnic group in New Zealand. Recognising the potential of the Chinese population is essential for businesses aiming to succeed in this dynamic and diverse market. To effectively implement a cross-cultural marketing plan, there needs to be a greater

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Unlocking Success: The Nuances of Reaching Migrant Audiences in New Zealand

On the go? Listen to a voice recording: Reading time: 9 minutes Published: 2024 | Author: Anne Casey The recent rise in migration from the recent months, is too critical to ignore. 2023 was the year of record-breaking, surge in migration. At its peak, arrivals exceeded departures by 142,000. Looking at the rolling 12 months

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Unveiling Post-Pandemic Insights: Chinese in New Zealand and the Power of Social Media in 2023

On the go? Listen to a voice recording: Reading time: 13 minutes Published: 2023 | Author: Anne Casey After the aftermath of the COVID-19 pandemic, the consumer landscape for the Chinese has changed, not only in China, but also how it has impacted the Chinese in New Zealand. It is crucial for businesses looking to

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Marketing to the Chinese in NZ: 2024 Calendar

Cross-Cultural Marketing to the Chinese market in NZ The Chinese in NZ are the fastest growing population in the country. Because of this, it is essential to the success of New Zealand businesses that they recognise the potential of the Chinese population in NZ and what this community has to offer. To effectively implement

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Marketing to the Chinese in NZ: 2023 Calendar

Marketing to the Chinese in NZ: 2023 Calendar Read More »

Crack the code to Chinese social media marketing with Influencers

On the go? Listen to a voice recording Reading time: 6 minutes Published: 2022 | Author: Claire Warin We are so used to seeing influencer content in our Instagram and Facebook feeds these days that it is now ingrained in the social media experience. The lines between content creation and advertising are well and

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