Cross-Cultural Marketing to the Chinese market in NZ The Chinese community continues to be one of the fastest-growing ethnic groups in New Zealand. For businesses looking to strengthen their presence in an increasingly diverse market, recognising the influence and potential of the Chinese population remains essential. Successful cross-cultural marketing begins with a deeper understanding […]
Marketing to the Chinese in NZ: 2026 Calendar Read More »
Cross-Cultural Marketing to the Chinese market in NZ The Chinese community is part of the fastest-growing ethnic group in New Zealand. Recognising the potential of the Chinese population is essential for businesses aiming to succeed in this dynamic and diverse market. To effectively implement a cross-cultural marketing plan, there needs to be a greater
Marketing to the Chinese in NZ: 2025 Calendar Read More »
On the go? Listen to a voice recording: Reading time: 9 minutes Published: 2024 | Author: Anne Casey The recent rise in migration from the recent months, is too critical to ignore. 2023 was the year of record-breaking, surge in migration. At its peak, arrivals exceeded departures by 142,000. Looking at the rolling 12 months
Unlocking Success: The Nuances of Reaching Migrant Audiences in New Zealand Read More »
On the go? Listen to a voice recording: Reading time: 13 minutes Published: 2023 | Author: Anne Casey After the aftermath of the COVID-19 pandemic, the consumer landscape for the Chinese has changed, not only in China, but also how it has impacted the Chinese in New Zealand. It is crucial for businesses looking to
Cross-Cultural Marketing to the Chinese market in NZ The Chinese in NZ are the fastest growing population in the country. Because of this, it is essential to the success of New Zealand businesses that they recognise the potential of the Chinese population in NZ and what this community has to offer. To effectively implement
Marketing to the Chinese in NZ: 2024 Calendar Read More »
Cross-Cultural Marketing to the Chinese market in NZ The Chinese in NZ are the fastest growing population in the country. Because of this, it is essential to the success of New Zealand businesses that they recognise the potential of the Chinese population in NZ and what this community has to offer. To effectively implement
Marketing to the Chinese in NZ: 2023 Calendar Read More »
On the go? Listen to a voice recording Reading time: 6 minutes Published: 2022 | Author: Claire Warin We are so used to seeing influencer content in our Instagram and Facebook feeds these days that it is now ingrained in the social media experience. The lines between content creation and advertising are well and
Crack the code to Chinese social media marketing with Influencers Read More »
Cross-Cultural Marketing to the Chinese market in NZ The Chinese in NZ are the fastest growing population in the country. Because of this, it is essential to the success of New Zealand businesses that they recognise the potential of the Chinese population in NZ and what this community has to offer. To effectively implement
Marketing to the Chinese in NZ: 2022 Calendar Read More »
Highlighting Kiwi-Chinese Celebrations and Holidays Through Cross-Cultural Marketing As an increasing number of Chinese migrants are coming to New Zealand, significant Chinese festivals can prove a fruitful marketing opportunity as different cultures celebrate different events and holidays. As a result, we have put together a comprehensive 2021 calendar which highlights both Kiwi and Chinese celebrations.
Cross-Cultural Marketing: Chinese-NZ 2021 Calendar Read More »
You may have heard of WeChat but you probably didn’t know that it is now the most heavily used mobile app in China.
WeChat Digital Marketing Trends Read More »
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