Cross-Cultural Marketing to the Chinese market in NZ The Chinese community is part of the fastest-growing ethnic group in New Zealand. Recognising the potential of the Chinese population is essential for businesses aiming to succeed in this dynamic and diverse market. To effectively implement a cross-cultural marketing plan, there needs to be a greater […]
Marketing to the Chinese in NZ: 2025 Calendar Read More »
On the go? Listen to a voice recording: Reading time: 9 minutes Published: 2024 | Author: Anne Casey The recent rise in migration from the recent months, is too critical to ignore. 2023 was the year of record-breaking, surge in migration. At its peak, arrivals exceeded departures by 142,000. Looking at the rolling 12 months
Unlocking Success: The Nuances of Reaching Migrant Audiences in New Zealand Read More »
A journey through the last 10 years. Published: December 2023 Marketing Minds marked a decade of shared triumphs, extending gratitude with a celebration with the wider Marketing Minds family. To our esteemed clients, you are the heartbeat of our success. Thank you for entrusting us with your visions and allowing us to transform them into
A Decade of Thanks, Trust, and Triumphs! Read More »
On the go? Listen to a voice recording: Reading time: 10 minutes Published: 2023 | Author: Ian Conceicao Like the recent pandemic, Dark Mode has swept the globe after it was launched on Apple phones in 2018, and its popularity continues to grow rapidly among users on their smartphones, laptops and social media platforms Recent
On the go? Listen to a voice recording: Reading time: 13 minutes Published: 2023 | Author: Anne Casey After the aftermath of the COVID-19 pandemic, the consumer landscape for the Chinese has changed, not only in China, but also how it has impacted the Chinese in New Zealand. It is crucial for businesses looking to
Cross-Cultural Marketing to the Chinese market in NZ The Chinese in NZ are the fastest growing population in the country. Because of this, it is essential to the success of New Zealand businesses that they recognise the potential of the Chinese population in NZ and what this community has to offer. To effectively implement
Marketing to the Chinese in NZ: 2024 Calendar Read More »
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